What do you think about the colour pink? Blush, rose, flamingo, fuchsia, bubble-gum and hot pink. Pink is most commonly associated with being the hue of femininity and romance. Its symbolism has come from many influences. The word pink was introduced into the English language in the 17th century, with many believing its origin came from the flower “pinks”.
A hue with most variations created from the colours red, white and magenta, the tint is integral to its interpretation. Gentle shades of pink connote love, gentleness, kindness and sweetness. Whilst hotter shades connote excitement, passion, energy and happiness.
The colour pink has a long and complex history. The turn of the 19th century saw an introduction to children wearing the colour pink. Previously all European children were reported to have worn the colour blue due to its association with the Virgin Mary. At this time pink was seen as a colour of strength, being derived from the masculine colour red, and was therefore more commonly associated with boys. When you consider pink in contemporary culture, the first thing that springs to mind is the saturated, plastic, bubble-gum pink of girl’s marketed toys. This shade taints the colour as tacky, ditsy (think legally blonde) and sickly (think too much cotton candy).
2014 saw the colour pink receive a steady backlash. The Guardian reported:
“Politicians and parents have debated the effect on young girls of playing with pink-hued toys, with research connecting them to career choices and body dysmorphia. Everyday Sexism founder Laura Bates has described how this “pinkification” helps spread the message that “women cook, men work”. The associations we have with the colour are increasingly negative”.
Pink vs “Pinkification”
Pink went haywire, no longer kind, gentle and pretty but weak, smutty, pornographic and degrading to women.
But how could we touch on the discussion of pink without the word FEMINISM? In the current climate it’s a word with more impact than ever. Women are using the colour PINK to empower and enforce. The recent women’s march in London saw a surge in confident women standing up for their rights. PINK is getting political. Contemporary artists such as Beyoncé and Nicki Minaj have used the colour PINK as a female slogan for beauty, independence and the right to be provocative.
You only need to look at Phoebe Lovatt and Mere Soeur to see how the colour pink is being used as a women’s armour of strength, partnership, support and modernity.
Phoebe Lovatt is the modern woman’s go to. See her Working Women’s club (The WW Club) for pink
hued business and lifestyle tips as well as a platform for women to collaborate. I know from experience that being in a room/forum with these women is a thrilling, intellectual experience with regards to what makes women tick, what we want and where we can take each other.
Likewise Mere Soeur hasn’t allowed the subtle but present inequality in the workplace to hinder her life choices. Designing a collection that resonates with the British working mum, her following has boomed of late. Relatable and sassy, she uses mother hood as a power tool. To be a mother does not reflect a weaker working mentality but a stronger, more determined, un-fuckable with attitude that is bringing women into the pink.
In 2017 the colour pink is having a comeback and this time it’s STRONG for BOYS and GIRLS alike. Colour has meaning, and PINK is POWERFUL.
Make your home a PINK powerhouse